What is On-Page SEO?

On-Page SEO refers to the practice of optimizing a website to improve its search engine rankings and gain organic traffic. We recommend that you take the first step to be successful in organic search and fulfill the factors that search engines consider important.

On-Page SEO involves optimizing your headlines, HTML tags (title, meta and title) and images, as well as publishing high quality content on your website. It also means making sure your website has a high level of expertise, authoritative identity and credibility. Expert SEO practitioners emphasize that on-Page optimization should be done before introducing the website to search engines.

Why is On-Page SEO important?

Together with On-Page SEO, you can help search engines understand your website and its content, as well as determine whether it is relevant to a search query. In this way, you can increase the page traffic correctly by creating the link between the keywords to be used in search engines and your website.

What is optimized with On-Page SEO?

Let’s take a look at the elements of the web page to be optimized with On-Page SEO:

Tags:

It includes the page tag, meta tag, title tags (H1, H2, … H6) and meta descriptions. These tags provide information about your page to search engines and readers. When search engines rank a page, they compare the content of tags against the main content on your page. To keep readers on your site, you need to make sure that the tags are relevant and useful to the user.

URL structure:

A short URL will generally rank better than a longer one. For search engine optimization, creating a shorter URL related to the content on the page will be useful for On-Page SEO.

Content:

It is a great tool for users to reach the original content you create on the web page and to benefit from this content for the user. In addition to making your content stand out, you should also make sure it solves the users’ problem.

On-Page SEO allows you to introduce your site to search engines and provide information on what topic your site is about. In this way, you can make the necessary definitions for users to access your content.

Learn how to optimize search engines in 10 Steps for On-Page SEO!