Many people believe that SEO is difficult but this is not true. It is very easy to implement basic SEO configurations and sometimes all you need to do for maximum impact on all major search engines for proper SEO work.
With simple but effective SEO tips, you can make your website better for search engines!
5 simple tips to improve your SEO:
- Optimize your titles, URL and descriptions.
- Create useful and new content.
- Improve your website load time.
- Make sure your website is mobile friendly.
- Register your website with Google and Bing webmaster tools.
1. Optimize your titles, URL and descriptions
Examine your website by looking at the users who may want to visit it in the search results. If there is a possibility for improvement in your titles and descriptions, let this be your first priority. To get better rankings, the first step is optimizing your page titles, descriptions, and current url by page title.
Page titles and descriptions are shown in the search results, so take this opportunity and promote your website for potential users “in the best way”.
2. Create useful and new content
The reasons you have a website or blog are building audiences, providing content to keep your existing readers happy, or gain new customers. By content we mean articles, videos, infographics, slideshows, audio, comments, reviews or anything else suitable for your niche.
If your content is static, outdated or out of date, most likely your visitors will disappear quickly and never come back.
What is your first reaction when visiting a website with outdated content? It is exactly the same as the users visiting your website.
There is great competition in every keyword you are looking for. Websites with the most useful and freshest content have a better chance of winning the race. Does it mean you have to post new content daily? Not necessarily. Your publishing strategy also depends on other factors (branding and content marketing strategies).
3. Improve your website’s loading time
If this is the first time you’ve read that page speed is important for SEO, you should do everything you need to improve your website’s loading time shortly after reading this article.
If you’ve read this before and haven’t done anything about it yet, you’re making a big mistake.
Effects of page loading speed:
Page speed is an SEO ranking factor – If you have two similar websites and the other is faster, you can expect that the fast one will have higher search results visibility (provided other things are equal).
Faster websites generate more conversions – Meaning more sales, more subscribers, and more clicks on your ads (for example, if you use Adsense).
More page views – When a website is loading, there is a possibility that fast users will visit multiple pages before leaving.
How can you increase the speed of your website? We can say it’s not an easy task, especially if you’re not a technical person, but it’s important to address page speed without more delay.
If you can’t afford to work with an SEO expert or digital agency to make your website loading speed faster, here’s what you can do:
- Remove large pictures
- Use image sprite instead of thumbnails to minimize Http redirects
- Switch to a faster hosting provider
- Use the content delivery network (CDN) service
- Use these Google resources for more tips and tools
4. Make sure that your website is mobile friendly
There are many reasons for your website to be mobile friendly.
First of all, remember that most of your users come from mobile devices. Check your Google Analytics reports and especially the “Mobile Overview” report (found under AUDIENCES/MOBILE), you will notice that more than 70% of your traffic comes from mobile devices.
So if your website is not optimized for mobile viewing, it means that people will leave your website and probably never come back.
Second, Google introduced a “mobile-first index” used to index mobile websites. This mobile directory will gradually be made available to all mobile users.
If your website is not mobile friendly, it will not be part of the Google mobile directory. That means a big drop in traffic.
What should you do? Three simple steps:
- Test your website with the Google Mobile-Friendly Test and try to implement their recommendations to make your website mobile-friendly.
- Make sure the content you show to mobile users is the same (or very close to) the content on your desktop website. This includes both content and images, and links. If you already have a responsive website, this shouldn’t be an issue.
- Test your website with the Google Mobile Speed Test. We mentioned above that speed is important for SEO and also for mobile websites.
Measure how long measuring your page’s loading on regular mobile connections (4G) and take all necessary actions to increase the speed as much as possible.
5. Register your website with Google and Bing webmaster tools
Your website not being registered with webmaster tools is like driving with your eyes closed.
Some people think that by not registering the website with Google, you could get under their radar and reach the top of search results. Long-term rankings can only be achieved if you follow valid methods and techniques.
Google already knows everything you need to know about your website before submitting it to Webmaster Tools.
After going through the registration process and performing some basic configurations, you will receive a notification if there is a problem with your website and you will also start looking at some interesting facts about your website:
- Index page count
- Number of incoming links
- Search queries
- Crawl errors
- Number of internal connections
The above 5 tips are simple but also very important. If you’re running a blog, e-commerce store or content-driven website and you’re not getting traffic from search engines, you need to make sure you apply the above 5 tips correctly.
In addition, 15 Tips for Content Marketing that will help your website rise to the top rank by being scanned by search engines, you can find more details about the topic in our article.