Brand Management

It is more than a brand, name or symbol.

We know that successful brand experiences drive superior brand growth. Therefore, in order to improve a brand’s way of interacting with consumers and competing more effectively, it is very important to expand its thinking about providing customer value. The main goal here is to seize the opportunity to be so distinctive in the minds of consumers that no other product or service on the market can be compared.

At Cresa Digital, we implement strategic brand thinking at every stage of the branding process. We not only start with brand evaluation to build a foundation, but also focus on continuity and creative balance to produce the best solutions.

We know that effective marketing brings your brand to life in the hearts and minds of the target audience. Our brand marketing approach enables all your marketing efforts to work together for more customer transformation and sustainable brand management in a meaningful way.

Brand management.

Brand Strategy

  • Stakeholder interviews
  • Competitor review
  • Target audience goals
  • User personas
  • Demographic information
  • User KPI’s
  • Customer value proposition
Market Positioning

  • Competitor analysis
  • Value proposition
  • Points of difference
  • Points of parity
  • SWOT
  • Trends
  • Digital asset strategy
Brand Building

  • Brand architecture
  • Brand audit
  • Brand + product naming
  • Brand story
  • Brand message
  • Brand voice
  • Brand style
Visual Identity

  • Logomark
  • Logotype
  • Typography
  • Brand elements
  • Color palette
  • Brand style guide
Brand Complements

  • Logo design
  • Business card design
  • Mail signature design
  • Presentation design
  • Catalog design
  • Brochure/poster design
  • Billboard design
  • Packaging design
  • Roll-up design

cresa
digital.
cresa
digital.

How can we help
your business / brand?

Our collaborative project experience is an enjoyable journey from design and digital marketing to your brand’s strategy and development.