After you decide to have a web design, we have compiled the elements you need to pay attention to below. The most important question before web design is what are your expectations from the website? At this point, getting professional support will both facilitate and speed up your work.
Let’s talk about the things you need to pay attention to when making web design.
Consider the expectations of your target audience
Since the information on your website will be processed towards your target audience, the expectations of your visitors from your website are of great importance. Considering the effect of even the age range of your target audience on the design and the language to be used in target audience planning, it is useful to get support from the advertising agency before making your website.
Make an SEO compatible website
By taking part in the search engines (Google, Bing, Yandex, etc.) of your website where the service/product of your company will be promoted or sold, you need to make the necessary integrations in order for users to get accurate and fast information about the services/products offered by your company.
Do not forget to take advantage of On-Page SEO so that your keywords are determined according to the target audience you want to reach and processed correctly. In this way, by searching your keywords in search engines, users will reach your website more easily.
Choose a responsive website
Given that a large proportion of Internet searches are done on mobile devices, mobile users who visit your website will want to access a responsive designed website. It is impossible to think of an external alternative to a responsive designed website, as one way to rank high in search engines also depends on mobile compatibility.
Boost your website speed
The general characteristic of users visiting your website is fast access to information. For websites whose average opening time exceeds 3-4 seconds, most of the visitors will leave your site before the page loads. As this will directly affect your ranking in search engines, your accessibility level will naturally decrease.
Publish quality content
It is useful to pay attention to the authenticity of the information you will share with your visitors on your website. Getting content from different sources by copy and paste method may cause copyright violation and Google bots to consider it as duplicate content. Therefore, it is important for your visitors to reach content with a specific language for your company, both for your company and for search engine optimization. Only your original content will positively affect your SEO level.
Don’t avoid spending
Content (visual, video, text, etc.) that will be included in the website will interact with you by directly influencing visitor behavior. For this reason, the professional preparation of all the content used will ensure that the strategies you apply in your brand image and sales goals are implemented correctly and quickly. A short film and professional photos promoting your company, custom texts printed to the editor will also increase your ranking in searches by showing your website much more professional and high quality.
Work with a professional advertising agency
One of the long term investments in your branding process is designing your website, which is one the most important brand components in digital, according to your sector trends and target audits. Taking the rightest and fastest service and working with an advertising agency that is beyond your working discipline expectations, separates you from your competitors and raises awareness in your sector.