You’ve done all the hard work within the Web marketing channel. You have received a hosting package, completed the design of your site, written content and published your site.
When you search for your own website on Google, you may not find it anywhere. “Why doesn’t my website appear on Google?” It’s quite normal to ask the question. 5 reasons of why you can’t find your site on Google:
1.Your site is too new, Google doesn’t know it yet
If your site is new, you don’t need to panic. There are many moving parts to get your site crawled, indexed and ranked. Sometimes it can take days or even weeks for Google to discover your site.
You can search your site with the site: search operator on Google. Type site: cresadigital.com and you will see a list of pages found in this area. If you type the full URL of a particular page, you can only see a return to a search result.
If you see your pages in search results with a search like this, it means that Google knows your site and has indexed at least some of it. Once you know that your page is in the index and you think it is not performing well, you may want to dig deeper.
Add the XML sitemap to Google Search Console to speed up Google’s discovery process. You can also use the URL Inspection tool to find out how specific pages are performing in Search Console. This process shows you how exactly Google crawled and viewed your site.
2. You have added Your Site or its contents to the index as “noindexed”
One of the most common reasons for Google not to index your site or a specific page is because it has not been inadvertently – not indexed. Adding noindex meta robots tags to a page tells Google Bot that it can crawl a page, but results cannot be indexed.
How do you check if your page is noindex? It is an easy process, just open the page and view the source code. Somewhere at the top of the page, you’ll see the code <meta name = “robots” content = “noindex”>. This code tells search engine crawlers that the content of the page should not be indexed, thus preventing the index from being indexed.
3. Google can’t crawl your site
You may have told Google not to index your content, but you may have also told Google not to crawl your site at all! The crawler not having access to a file called robots.txt is a sure way to never get traffic to your website. Blocking robots is easier than you think. So make sure Google can easily crawl your site.
4. Your content is not synchronized and/or does not match the purpose of users
There may be a number of technical reasons why your site may not be shown on Google. It may also be your content one reason why it is not showing. Your content may not be as good or authoritative as Google can choose the keyword in question. Think about how to find your site as a user. Don’t just focus on Google.
Your content may not be suitable for the user’s search purpose. In this case, you need to do keyword research and take a look at the search intent. What are people looking for, in what terms and what do they want to do? After knowing this, it will be more accurate to write SEO compatible content.
Remember that your website operates in a highly competitive industry. It will probably be impossible to rank well without focusing on SEO-friendly content and optimization.
5. No high quality backlinks in your content
The more links a site or page has, the more people view this site as a valuable resource and Google should put it at the top of the results page. Links still play a role in the discoverability and ranking of the content. You can be sorted without links, but this is quite difficult.
Creating quality content is a good way to get links to your pages. High-quality content tends to attract readers’ clicks, who can also share widely through social media. All this helps you get these links.
# Have you done a manual action?
If your site still doesn’t appear on Google for the reasons listed above, it could be due to a manual action – a penalty. There are many reasons for taking a manual action. The most common ones may be due to spam links or violations of Google rules. Sites that receive manual action try to manipulate them in an orderly way to rank search engines high.
Site owners receive an email from Google informing them that their site has received a manual action. You can also check the “manual actions” page in Google Search Console.
